As mentioned by cyberpunk 2077 samurai jacket, It is a well-known fact that consumers are not always truthful when it comes to buying things. As a result, many people end up being conned into purchasing goods that are not worth the money. One way in which this can take place is through connoisseurship or reputation marketing. Consumers who are aware of this tool can use it to their advantage in ensuring that they get the best quality product or service when making purchases. This article will outline some basic tenets of fashion sociology as it applies to consumers and businesses.